Profile Books

  • If you were to master the twenty languages discussed in Babel , you could talk with three quarters of the world's population. But what makes these languages stand out amid the world's estimated 6,500 tongues? Gaston Dorren delves deep into the linguistic oddities and extraordinary stories of these diverse lingua francas, tracing their origins and their sometimes bloody rise to greatness. He deciphers their bewildering array of scripts, presents the gems and gaps in their vocabularies and charts their coinages and loans. He even explains how their grammars order their speakers' worldview. Combining linguistics and cultural history, Babel takes us on an intriguing tour of the world, addressing such questions as how tiny Portugal spawned a major world language and Holland didn't, why Japanese women talk differently from men, what it means for Russian to be 'related' to English, and how non-alphabetic scripts, such as those of India and China, do the same job as our 26 letters. Not to mention the conundrums of why Vietnamese has four forms for 'I', or how Tamil pronouns keep humans and deities apart. Babel will change the way you look at the world and how we all speak.


    Tom Standage

    Some questions you never think to ask. Others, you didn't know you didn't know. And some facts are so surprising they cry out for answers. What can a president actually do? Why do cities sink into the ground? Why is Australia seemingly invulnerable to recessions? Why do people in couples do more housework than singletons? The brilliant minds of the Economist collect these questions. Individually, they might seem bite-sized and inconsequential, but taken together they can reveal a whole new world.

  • Even though everyone is talking about it, there is no concept in business today more muddled than'strategy'. Richard Rumelt, described by McKinsey Quarterly as'a giant in the field of strategy'and'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis andhis brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and thisis his long-awaited tour de force.

  • How is it that the carefully-laid business strategies can go wrong when put into practice? The author answers this question based on years of experience in high-level consultancy, is that 'reality eats strategy for breakfast': strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life.

  • Extensively revised and updated following the fallout from the global financial crisis, this sixth edition brings the reader right up to speed with the financial market developments, and provides a clear and incisive guide to a complex world that even those who work in it often find hard to understand.

  • Anglais How asia works

    Joe Studwell

    A provocative look at what has worked - and what hasn't - in East Asian economics. It explores how policies ridiculed by economists created titans in Japan Korea and Taiwan, and are now behind the rise of China, while the best advice the West could offer sold its allies in south-east Asia down the economic river.

  • How to make sure that projects run to budget and schedule - and deliver the intended results. This book explains principles and techniques of project management and how they are interconnected with the day-to-day management of a business. It helps firms deliver successful project outcomes and achieve lasting benefit through effective change.

  • The number one bestselling "Decision Book" authors return with compulsive questions about every aspect of our lives. What would be your ideal job if you didn't have to worry about money? Would you like to have more responsibility or less? How far would you go for a promotion? When did you last stand up for what you believe in? What are you afraid of? In this unique handbook to your own life and work, there are no right or wrong answers: only honest ones. Featuring sections on subjects everyone can relate to, from the professional (work and finance), to the personal (sex and relationships), "The Question Book" can be used alone, like a journal; or with a colleague, partner or friend. It will probe and enlighten on everything, including what your boss really thinks about you, whether you are in the right job, and what motivates you to get out of bed every morning. These wide-ranging questions - which provoke short 'yes or no's as well as open-ended responses that dig deeper - are pertinent, direct, and compulsively fun to answer. In "The Question Book", you are under the spotlight. And only you have the answer.

  • Fusing adventure, anthropology, linguistics and psychology, and drawing on Everett's pioneering research with the Amazonian Pirahas, this book argues that language is embedded within - and is inseparable from - its specific culture. It presents the controversial idea that language is not an innate component of the brain.

  • The reality of female professional success in today's world - a challenge to long held assumptions about female achievement and sexual inequality. For most of history, being female defined limits of a woman's achievements. This book deals with the social, cultural and economic schisms behind the phenomenal rise of women in the workplace.

  • A guide to English usage. Suitable for those who want to communicate with the clarity, style and precision, it gives general advice on writing, points out common errors and cliches, offers guidance on consistent use of punctuation, abbreviations and capital letters, and contains an exhaustive range of reference material.

  • Includes the most significant ideas that have influenced the management of business over the past century, and it also includes entries on the most influential business thinkers of the past and present. This book features entries on ideas that include: Active Inertia; Disruptive Technology; Genchi Genbutsu; and more.

  • This definitive guide to getting results when you have to work with others is designed to be put into practice in all situations. It describes how to manage the inevitable conflict that ensues in any team or organisation.

  • An updated edition of the classic bestseller - the most famous book by the world's most trusted management guru.

  • Shows you how to avoid mistakes other companies have made and how to detect weaknesses in emerging market strategies. This title looks at: why successful companies often fail in emerging markets; the need to manage expectations and for thoroughness; assessing political risk and the economic environment; and, getting the corporate structure right.

  • A guide to various isms. It includes such entries as: Absurdism, Altruism, Antidisestablishmentarianism, Atheism, Bohemianism, Bonapartism, Buddhism, Capitalism, Careerism, Chauvinism, Colonialism, Cubism, Darwinism, Defeatism, Deism, Determinism, Eclecticism, Epicureanism, Eurocentrism, Expressionism, Feminism, Freeganism, and Zoratrianism.

  • Rapid technological advances, globalisation, unparalleled demographic changes and the rise of China and India as superpowers mean that we are entering an unprecedented age. This title employs the author's experience in international politics to sketch a blueprint, tracing the path combined global forces may lead us.

  • Ivar Kreuger and the Financial Scandal of the Century. The story opens with the purchase of a 9mm Browning at a small Paris gun shop by a man named Ivar Kreuger. The next morning, the world's leading bankers nervously waited to ask Ivar about some forged Italian bonds. Hours later, his dead body was discovered and the largest financial empire of the era collapsed. This book traces Ivar's meteoric rise from the obscurity of provincial Sweden, to become a construction mogul and then a global business oligarch. Was he a financial genius or merely a schemer? This book brings back to life one of the greatest swindlers of all times.

  • Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.

  • An organisation's culture either gives it a competitive advantage or a competitive disadvantage. That is why managers are putting more and more emphasis on getting their organisation's culture right. This book includes a series of exercises that can help managers analyse and make their organisation's culture a powerful driver of success.

  • Anglais Guide to cash management

    John Tennent

    The credit crunch has highlighted to businesses the importance of cash management. This title explains the aspects of the effective management of cash and cash flow such as forecasting likely cash receipts and payments, and establishing funding lines necessary to cover asset purchases or for working capital.

  • The rise of China and India will be the outstanding development of the 21st century, raising fundamental questions about both the structure of the world economy and the balance of global geopolitical power. This title examines the implications of the shift in global power to Beijing, Delhi and Washington.

  • Contains handy wit and wisdom from across the world of business. Including subjects from e-commerce, strategy and investment, to management speak, business travel and business schools, this title brings together history's smartest insights from people ranging from CEOs and politicians to novelists and business gurus.