An updated edition of the best-selling guide features anecdotes about such modern figures as Bill Gates, Dave Thomas, and Sir John Templeton, explaining how their examples can enable modern readers to pursue wealth and overcome personal stumbling blocks.
The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and egotism of the eighties. This title recounts this two-month battle.
Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. The author debunks the prevailing mythology of success and presents a radical new way to greatness. It also draws on interviews with world leaders.
Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.
The WTO has a deep and far reaching impact on people's everyday lives, and it has also generated debate, controversy and outrage. This VSI provides an explanation of the political, economic, and ethical controversies: what the WTO is, what it does, and how it goes about executing its tasks.
Argues that the stock market crash of 1929 and subsequent Depression occurred as a result of poor decisions on the part of four central bankers who jointly attempted to reconstruct international finance by reinstating the gold standard.
This is CEO Louis V. Gerstner Jr's memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. He recalls the obstacles he faced, such as white-shirt hierarchy and rapidly declining sales, and reveals his tactics step by step.
Within minutes of reading this book you will want - and be able - to apply its clear, direct and highly effective principles to your own life. Jack Canfield, author of Chicken Soup for the Soul, built an $80 million business from nothing. Now he shares his key techniques and unique insights so that you too can achieve success in everything you do.
Explores a different reality of business. This book is suitable for hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve.
Guided by the principle waste equals food, this book explains how products can be designed from the outset so that, after their useful lives, they provide nourishment for something fresh - continually circulating as pure and viable materials within a 'cradle to cradle' model. It makes a viable case for putting eco-effectiveness into practice.
What's your type? Suddenly everyone's obsessed with fonts. Whether you're enraged by Ikea's Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it's okay to like Comic Sans, this title has the answer.
The Emperor of Scent tells of the scientific maverick Luca Turin, a connoisseur and something of an aesthete who wrote a bestselling perfume guide and bandied about an outrageous new theory on the human sense of smell. Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.
Author of the international bestseller The Monk Who Sold His Ferrari returns with an inspiring parable about the new meaning and value of leadership.
Shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. This book demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances.
Relates the story behind the founding of Facebook by Harvard University undergraduates, and describes how conflicting ideas for the future of the site destroyed the friendship of co-founders Mark Zuckerberg and Eduardo Saverin.